Our message is simple: it's time the internet went to work for you.
It's been thirty years since that mad genius Al Gore invented the thing. It's in 70% of American households. An amazing array of marketing tools is in place. So why has it been such an underachiever?
We haven't been demanding enough of the internet.
Most of us have been happy just to get a site launched in this decade. Something we can reference at the bottom of our advertising or on our business cards. And we've been going to web design firms to make that happen with the least possible trauma to ourselves. But we’re missing out on a huge opportunity if we don’t recognize an important new reality: the people we want to reach are all online. Take a look at this.
Our priorities have been upside down.
The fact is, the internet should be at the top of your marketing arsenal, not the bottom. Your website should be a hard-working, over-achieving marketing tool. And a website is just the beginning. What you need is a web presence that taps into all the ways people connect these days. They go on MySpace. They read blogs. They listen to podcasts. Most importantly, your web goals should be your marketing goals. Because the web is where marketing is done. Want to know more? Want to challenge us to put up or shut up? Call us. Email us. Bang on our door. Demand what you deserve.
